A Look At How Online Advertising Is Changing Supply Chain And Product Decision Making In Ecommerce

Retail and eCommerce marketers, advertising and marketing agencies in Dubai can no longer rely solely on media metrics such as ROAS to monitor their progress. Their universe has just expanded. They must include product development and manufacturing, as well as shipping and fulfillment, in addition to the media and advertising supply chain.  The metrics ACOS (Advertising […]