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For any company, being abreast of current events is a must if you want to be successful.
In addition to keeping up with current events, it’s important to keep tabs on your industry’s newest trends. That our world is becoming more mobile is no secret at this point.
As a result, businesses of all types must keep abreast of the latest mobile developments. For firms with a mobile presence, such as an app or mobile site, this is particularly vital.
It’s critical to keep up-to-date on mobile trends, regardless of whether you work in a mobile app development company or own a pizza parlor.
Even if you don’t have a smartphone, you may still benefit from this statement. That’s because, if you haven’t already, you should be considering mobile app development.
There are so many sources of information now that it might be tough to sort out what is real and what is merely a fad or false news. Because of this, I decided to put up this blog.
1. Android Instant Apps are on the rise
Android Instant Apps are undoubtedly well-known to those who work in the Android app development services or who already have an app on the Google Play Store.
They’re called “native applications” since they don’t need to be installed and can be used right away.
All developers now have access to this technology. Consequently, this form of programming is available to everybody, regardless of experience level with Android.
Instant applications on Android are a game-changer for both developers and consumers alike. Previously, a user had to download and install an app in order to try it out.
This is compatible with the most recent Android smartphones. Devices running Android 5.0 to 8.0 (API levels 21 to 26) may use it.
Having a smooth Instant App is essential for attracting new customers. Unless customers have a positive experience, they are unlikely to install it.
Several new issues are raised as a result of the development of this novel technology. If this trend continues, will Apple include a comparable function in their app store?
This functionality is currently only available on Android smartphones. However, I’m curious to watch how this plays out over the next year. ‘ This is something more to keep an eye on.
2. Mobile artificial intelligence
We’re one year closer to a world run by robots in 2022. Of course, I’m joking.
But even if we haven’t quite got there, artificial intelligence is progressing rapidly, particularly on mobile devices.
You may be acquainted with the following artificial intelligence (AI) programs:
- Google Assistant
However, speech recognition and artificial intelligence (AI) are already being used in normal smartphone applications to improve the user experience. Hands-free operation is made easier with voice recognition. AI is also a factor in several aspects of mobile app usability.
With the use of speech recognition, artificial intelligence can fill in the gaps left by poor translation. Developers and marketers may learn more about their target audience by listening to the voice of the user.
Your ability to better target consumers and increase income via relevant advertising will improve as a consequence.
3. Geofencing and location-based services
Some applications need you to reveal your location before you can use them. As an example, if you’re using a ride-sharing service like Uber or Lyft, you can’t connect with a driver until your location is known.
A new trend is emerging in location-based services. There are companies asking for your location even if they don’t require it.
To enhance their marketing efforts, they are using it. 70 percent of applications share user data with third-party providers.
By knowing the location of consumers, you may better target them for marketing purposes. Businesses, for example, use geofencing to increase revenue.
If a user enters into a geofenced region with an app installed on their phone, the app will send them a push message with a promotional offer.
In 2022, we may expect to witness a rise in the use of this marketing tactic.
4. Mobile applications for small businesses
The use of mobile apps is no longer limited to large corporations. A mobile app is a need for each company, regardless of sector. It doesn’t matter whether your business is large or little.
Small company owners are beginning to take notice of this development and take steps to capitalise on it. Nearly half of all small company owners want to create a mobile app in the near future.
More than half of small firms want to create an app in order to boost revenue. However, some companies cite the desire to better serve their clients and remain competitive in their industry as motivations for growth.
Regardless of the cause, small business applications continue to gain in popularity.
5. Augmented reality will be incorporated into more apps
It’s possible to see all of these elements in real life in the picture above. You’d see it all if you took out your camera and snapped a picture.
Even though Pokemon is a fictitious character, this sort of mobile technology adds components to your smartphone that isn’t truly there, like the Pokemon character above.
There were 752 million downloads of Pokemon Go, and the game produced over $1.2 billion in revenue. More than 5 million people across the world play this game on a regular basis.
In the end, this was a big success. As a result, more businesses are likely to experiment with augmented reality applications in an effort to boost downloads, engagement, and profitability.
No matter what industry you’re in, you must stay on track with the most recent technological developments.
If you want to reach your present and potential clients, Mobcoder is your go-to mobile app development company for iOS and android app development services that help you understand what is going on in the mobile environment.
Your business will be more prepared and able to keep up with the newest trends if you are aware of the latest mobile technology advancements. Consider incorporating some of these emerging technologies into your own software, whether it’s via machine learning, virtual reality, or augmented reality.