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How To Rank Your Website on Google

by rahulpandey

There’s no running away from the fact that search engine optimization is the perfect amalgamation of techniques and strategies, which are focused on improving the number of visitors on a website. One of the most important features of your SEO strategy is to improve the visibility of your website for users and online robots. 

In other words, SEO helps search engines to curate your website and make it appear at the top of the search engine. In today’s highly competitive business world, it is important for every website to appear at the top of the search engine. In this feature, we will shed light on the best ways to get your website ranked on Google:

  • Use Target Keyword in the Title Tag

If you have to sell a product or service to the customers, it should appear at the top of the search engine. For this to happen, the target keyword should be in the title tag, so customers can get to know about it. On the contrary, if you don’t use the right keyword in the title, it will lower the chances of your website getting ranked higher. After all, the title of the article informs the reader about its content.

Simply put, the closer the keyword is to the title, the better it will be for the ranking of the website. Look for competitive keywords in the search engine, so you can know how they can help your content rank higher. 

  • Use Keyword in the First 100 Words

The ideal place to infuse your keyword is in the first 100 words. For most people, this tip occurs naturally but many are still not aware of it. Most people will start with a detailed intro and forget about the keyword. This is advisable because Google will find it hard to rank your website on the top if it lacks the relevant keyword in the first few words. 

If you don’t know, keyword content marketing is an important part of SEO. So when you place the keyword in the first 100 words, the chances of your website getting ranked higher are positive. 

  • Carve Click-Worthy Meta Descriptions

No wonder, Meta descriptions are important and can help your website appear at the top of the search engine without much effort. They are visible next to the URL and title tag of the website. They are responsible for convincing people to click on the website. Especially if you want organic traffic on your platform, you have to carve click-worthy Meta descriptions that can easily attract audience attention. 

Bear In mind, you have a very strict word limit to grab the user’s attention. So pay attention to the Meta descriptions, so you can rest assured about attracting the right audience. Try to get one of the monthly seo packages, so you can rest assured about experts writing down catchy Meta descriptions for you. 

  • Use Outbound Links

No wonder, outbound links are a major source for bringing additional attention to a website. However, most people make the silly mistake of ignoring outbound links to the other websites out there. When your website has outbound links, it shows that the article is valid and informative for the audience. Ensure to add outbound links to each of your articles. 

However, ensure to add the relevant links to your blogs and articles. This will improve the veracity of your website and viewers will be thrilled to go through it. On the contrary, not having outbound links in a website will not get your platform placed on the top. 

  • Have a Strategy When putting Keywords in Your Post

Bear in mind, strategic keyword placement in the post is essential to make your website stand out. Unless you don’t have a stellar keyword strategy in place, it will be hard for you to make the most out of your SEO efforts. If you keep uploading random articles that do not have the right infusion of keywords, chances are that your website might never get acknowledged by Google. 

So you need to have the right strategy in place to make things gravitate in the right direction. No wonder, the strategic placement of keywords in the articles is crucial for the success of a website. 

  • Make the Most Out of Internal Linking

Simply put, internal linking is essential for decreasing the bounce rate of a website. So when your website has good quality internal links, it becomes much easier to keep the users engaged on your website. Overall, the user gets a better navigational experience. This will eventually lower the bounce rate of the website. 

If you don’t know, bounce rate is about the number of users visiting the web page once and never returning to it. Therefore, if a website has a high bounce rate, it won’t be good for its overall health. So now is the best time to embrace the power of internal link building and see how it will take your website to the next level. 

  • Post Detailed Content

There’s enough evidence, which proves that Google acknowledged long content. Especially if your blog is around or more than 2000 words, it won’t be hard for your website to appear at the top of the search engine. Longer content not only allows the reader to know more about a product or service but also gives you a chance to stuff additional keywords. No wonder, the authenticity of any post can improve if it is long enough. 

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