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It’s no wonder, then, that they constantly emphasized the importance of their Forex CRM in segmenting their datasets based on criteria and information relevant to upcoming campaigns. A well-functioning Forex CRM may divide traders into audiences depending on various factors, including their geo-locations, the instruments they trade, and features such as lead source, trading activity, document status, and KYC settings.
Let’s take a glance at how you can personalize your CRM:
Adding a personal touch to your sales and marketing activities
Most teams currently rely on Forex CRM business intelligence solutions to give them the data they need to create rapid reports about certain customer groups. For example, if you wanted to launch a campaign targeting all gold dealers, you could create a custom report that would provide you with a list of traders who had opened positions in XAU in the previous three months. You could then send them a customized marketing template linked to increased activity on those trades directly from your brokerage management software.
Personalization of the client portal for the trader
Now that we’ve seen how CRM data can be utilized to create sales and marketing campaigns, let’s look at how your client portal can be used to personalize the trader’s experience.
All information obtained in your CRM may be used to offer targeted messages to clients when they are in their most receptive mood. It is due to an integrated client portal and Forex CRM system: Checking balances or making deposits through their customer portal.
Sending tailored communications via your client portal at this time (when a trader’s attention is available) will help you achieve more involvement or visibility on your campaigns.
Data segmentation from your Forex CRM
From your database of client profiles, you have a plethora of possibilities for segmenting and tailoring a campaign audience. You can start with a list as simple as “new customers” and filter for clients added within 3-6 months. You can also go as far as constructing complex profiles for your clients for a hyper-personalized, 1-1 client engagement strategy, depending on your client communication or marketing needs. Always examine your local data processing legislation, as each location has its own set of rules.
The capacity to correctly measure the success of a campaign after the fact is one of the most powerful capabilities of an FX CRM. For example, you could use the audience report to follow up on a targeted email campaign by re-running it at a specific time. Get more updates by visiting here hotforex co za.
To generate the most out of your deals force and agents, use a Forex CRM.
Your sales team must be up to date on trading activity at all times to guarantee that sales targets are met and effectively interact with a potential lead or an existing client.
Your sales staff will have access to a complete trail of communication activity with a lead or individual trader if you use a proper Forex CRM. It allows your teams to communicate and keep important information about the trader’s personality and interests, allowing them to have a more personalized, relationship-based experience.
When it comes to tracking the success of your agents and IBs, your CRM should be able to generate daily reports that show you which partners are sending the most business and which are lagging. You can ensure that your top performers are happy with rapid payouts and personalized relationships with your company by knowing when to push partners to pick up their efforts or cut ties with bad performers by knowing where to take action.